3 Social Media Applications that everyone should use

Social media applications can be beneficial to everyone and bring a scope of endless possibilities.

Here are 3 social media applications on our favorite list

1. Facebook

As it is still the most used social media application we put Facebook at number one spot.

It has a lot of great features both for personal and business use.

As it is widely used it is basically the number one tool for reaching a wide audience while being able to check out your competitors in real time too.

The added 360-degree photo capabilities and various other added features that they have made it quite an invaluable tool for social media marketing with the added bonus of its statistical analysis functions it has.

2. Twitter

For instant real-time user engagement Twitter is a valuable tool for industry allowing a company to directly engage with the customers on a personal level – even the CEO can have a twitter account which humanizes the company brand showing a real person at the top taking an interest in their customers.

3. LinkedIn

LinkendIn does not often make social media top fives but we think it should as it is actually a very powerful tool which links people together in a unique way.

As a business tool we feel it has unrivalled potential.

You can show case your portfolio at both a company and personal level.

You get to post yours and or your business progress, updates, events plus colleagues and business acquaintances can endorse you and or your business on those talents, products, etc.

LinkedIn has adapted the old business adage “it is not what you know but who know” type process whereby being able to “network” through either searches, from your email contacts or people/company’s in your network you can easily create valuable business contacts.

5 Steps to social media success

To be a success on any social media platform means being able to not only reach your targeted audience but to be able to gain their interest enough for them to want to follow you.

The most successful social media people are those that can also engage and win over followers that were not on their intended target audience list.  If you can do that then you know you are the social media king/queen because even though they may not be completely on your side you probably engaged them enough to make them think of someone who would benefit by your post and they will probably check back in on your postings time again too.

  1. Update your social media regularly, your followers are your audience who you need to keep engaged and coming back for regular updates.
  2. Shake your topics up – post about random things every now and again; don’t just keep to one topic/subject. This is the way you engage new followers too.
  3. If you have a business try not to mix your personal and professional posts – keep them separate.
  4. User different formats to post in
  5. Share other people engaging content and ensure you have engaging content to be shared

 

Infographic by: visual.ly